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Friday, 23 March 2018

10 Free Tools to Investigate Keywords to Plan Your New Website

Are you in the process of launching a new website?

As you well know, there are many factors that you have to consider in the process. From design to development, from the creation of content to your marketing strategy, the day will not reach you to carry out each task.

While there may be a lot in your mind, make sure you spend enough time researching keywords. By doing this from the beginning, you will have a clear idea of ​​where you want to take your website in the future.

Previously, we talked about a variety of tools that new businesses can use to choose the best keywords. On this occasion, I'm going to focus on 10 free tools to do keyword research. With these, you can:
  • Choose the best keywords based on your niche, see the number of monthly searches and more.
  • Create a content calendar that is based on related long tail keywords.
  • Learn more about your competition.

Although you can pay to access a wide variety of tools to research keywords, it is not mandatory to do so. Instead of this, you can use a combination of these free tools to get the information you're looking for.

Let's start

1. Google AdWords Keyword Planner

The most obvious option for the first place, this tool to research keywords has been one of my favorites for many years.

The Google Keyword Planner is not only a good option when starting a new website, it can also be your best friend as you grow and produce more content.

The main benefit of this tool is easy to identify: you can get information directly from Google, the search engine for which you are most likely to optimize your website.

The first step is very simple, you just have to enter your word or keywords in the search section.

There, everything you need will be shown in a clear and concise way.

In addition to your search terms, you are shown many other ideas. Some of them will serve you, some others will not. Either way, you need to pay attention to all the keywords. You never know when you will find a gem.

Download this 10 tools guide to research keywords that will help you plan your new website.

Along with the list of keywords, you will find:
  • Average monthly searches
  • Competition
  • Suggested bid (if you're using AdWords)

I'm the first to admit that the Google Keyword Planner does not do anything special. However, it does everything right and that is what matters.

If you are looking for keyword data that comes from the source, you will not go wrong when using this tool.

2. AdWord & SEO Keyword Permutation Generator

Are you having trouble discovering new keywords?

This is a challenge that you can face when you launch your new website. While you're familiar with the main keywords in your niche, you do not know what to do next. And, as you well know, that can be a problem as you create more content.

With Keyword Builder for SEO & AdWords, it's easy to use your creativity when searching for keywords that are aligned to your website, marketing strategy and goals.

What I like most about this tool is the way you can use your creativity. You can enter a keyword in each of the three fields, click on "generate permutations" and see how the magic happens.

Here is an example:

As you can see, the more keywords you add in the fields, the more results you will receive.

The only disadvantage of this tool is that some of the keyword results may not make sense. This is why you should be prepared to spend a considerable amount of time on the list, looking for the keywords that best suit your site.

If being creative to devise new keywords is a problem for you, let this tool be your guide. It will help you generate ideas that you may not have considered before.

3. Google Correlate

As I mentioned earlier, there is nothing better than receiving direct advice from the source. And, once again, Google is the source I'm talking about.

Google Correlate is a tool that is often overlooked, but it can be extremely powerful to generate an extensive list of keywords.

The main reason why you should use this tool is the ability to see which keywords are searched at the same time. With this information, you can start growing your list of keywords (especially longtail keywords).

In the following example, you will see that people looking for "food plan" also look for related phrases:

So if "food plan" can be your main keyword, there are many others that you can focus on, as you create your content calendar. For example, you may decide to create a blog article based on some or all of the "correlations."

If you run out of ideas to generate new keywords, Google Correlate can help you with this. You simply need to enter your main keyword. From there, the tool does the rest of the work for you.

4. Keyword Generator in IMforSMB Volume

Some keyword tools are good for any type of website. However, others are only good for a particular type of website.

This is where the IMforSMB Keyword Generator in Volume comes into play. This tool works best for companies that provide local services, since it is designed on the premise that you want to find local keywords.
You can start using the tool when choosing a category:

From there, take the time to carefully choose your type of service:
Finally, enter the location of your service and click on "Generate Keywords". Then, prepare to be amazed with the results.
These results are nothing special, since you could eventually get the same keywords using some other tool. However, with this local approach, you will be on the right track more quickly.

Expert Tip: You can use the tool, even if your type of business is not available. You will have to replace some of the keywords with your own concepts in the search results. But, you will get the same results.

5. Keyword In

If you want to "combine your keywords in the easiest way", you are in the right place.

It all starts with a main keyword. Hence, this tool groups everything together to provide you with a long list of potential keywords.

Here is an example of what you see the first time you visit the website:

Once you click on the "generate" button, you will be shown the following:
Keyword In is, by far, one of the simplest tools to find keywords you can use. It will only take a couple of seconds to enter your keywords, choose your options and generate results.

You may not always like what you see, but it's easy to start over and change your main keywords. The more you do this, you will generate more results.

Expert Tip: Experiment with each type of match, including broad match, exact phrase match, and exact match.

I like tools that are easy to use. Also, I always tell people that they are launching a new website that keeps everything as simple as possible. With Keyword In, you get the best results without complications.

6. Soovle

Have you ever used Google's autocompletion feature to generate keywords or generate a title for a blog post?

If you have used this trick before, you will love what Soovle can offer you.

In summary, this free tool provides autocompletion suggestions from a variety of sources, not just Google.

While you can use it to get suggestions from Google, there are many other sources, including Yahoo, Bing, YouTube, Wikipedia and Amazon.

The first thing you should do is choose your source. Google is the default search engine, but you can easily change this by clicking on one of the many icons below the search box.
The search results are not the most advanced, but you'll probably find a few suggestions that make sense for your blog. For example, a search for "content marketing" shows the following suggestions from Google:

When you search using other sources, such as Yahoo, the results will change:
The best way to use Soovle is to experiment with a variety of keywords, paying attention to the results of each source.

Using Soovle is as simple as entering your keyword and reviewing the results. It is a fast tool, it is efficient and will guide you towards excellent keywords.

7. Ubersuggest

Do you rely a lot on the Google Keyword Planner?

If so, you expect this tool to provide you with all the keywords and data you need to make informed decisions. And, while this is typically true, it is important to remember one thing: you may not be getting as much data as you think.

Ubersuggest provides you keywords that are not available through the Google Keyword Planner.

Considering this, I suggest you always run a search in Ubersuggest, after reviewing your keywords using the Google Keyword Planner.

Enter your keyword and click on "suggest". This will generate a list of keywords that is long enough to keep you occupied for a while.

What I like most about Ubersuggest is the way in which it segmented all the results alphabetically. For example, a search for "content marketing" and the letter "a" shows the following:
With this highly organized approach, you'll have a better chance to review each keyword, without losing sight of the keyword that could be a success factor for your website.

Expert Tip: In addition to a web search, you can also search in Images, Shopping, YouTube and News.

8. Wordtracker Scout

Have you ever considered that your competition can provide you with the best keyword data?

There are many tools on the market, including many on this list, that can help you generate keyword lists in depth.

But you could lose track if you are not paying attention to what your competition is doing.

Needless to say, you can visit any web page, such as a blog article of your competition and investigate the data of your keywords. After a few minutes, you should have a better idea of ​​the main and secondary keywords.

However, this can be time consuming. And also, from time to time, you might miss some keywords.

Wordtracker Scout is a powerful extension of Chrome that will ensure success if this strategy interests you (and should).

Once you have installed the extension, simply visit a web page, position the cursor on the content and click on the "W" button. This will generate the following:

(via Wordtracker Scout)
Some of the main functions of this tool include:
  • The ability to analyze what your competitors are doing.
  • Access to high-level performance metrics of your keywords.
  • It is easy to use and understand.

When you launch a new website, it is normal to ask what your competition is doing. What steps are you taking to get to the top of the search engines and generate traffic?

Overcoming your competition involves more than just choosing the right keywords. But it is good to collect as much data as possible. Using this Chrome extension will put you in a position where you can analyze the target keywords of any website.

9. WordStream Free Keyword Tool

Since this is a free tool that allows you to search for keywords the first 30 times, it will not hurt to familiarize yourself with what WordStream can offer you.

In many ways similar to the Google Keyword Planner, this is one of the friendliest tools on the list.

As with any other tool, it first asks you to enter your keyword. From there, it provides you with a list of related keywords:
Expert Tip: If you are willing to share your email address, you can get all the keywords sent directly to your email.

Going beyond a basic tool means experimenting with the Free Keywords Niche Finder. Adhering to the example of "content marketing", here are the results.
The goal of this tool is to help you find a profitable niche. In case you have already established yourself in a niche, this tool can serve as the guide you are looking for.

The more you see the many free tools that WordStream has to offer, you will be more intrigued with the tool.

Whether you're looking for keywords for your new website or need help establishing yourself in a niche, you'll want to fully trust the tools that WordStream can offer you. They are powerful, precise and informative.

10. SEO Chat Suggestion Keyword Finder

It is the last of this list, but that does not mean that this tool has nothing to offer. It's free, it's easy to use, and above all, it will give you some key words that you may have overlooked.

The most interesting feature of this tool is your three-level approach. If you are interested in basic results, a Level 1 search will do the work for you.

If you require a deeper insight, you will want to move to level 2. And, if you really want to investigate thoroughly, a level 3 search will be the best place to start.

Here is an example of a level 3 search with the keyword "content marketing".
Following the results of level 3, they also provide you with keywords associated with levels one and two.

Above, the results may appear similar to most other tools. And while this is correct to some extent, I have obtained excellent results with level 3 searches. You always get more than you expect, receiving excellent information that can differentiate your blog from the competition.

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Expert Tip: Even if you do not use SEO Chat Suggestion Keyword Finder as your main tool, it's a good idea to do a few searches from time to time. This will ensure that you do not overlook a keyword that can make a difference.

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