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Friday, 30 March 2018

7 Tools to Search for Free Keywords

In all SEO strategy we find the need to use tools to search for keywords. The problem, especially for freelancers or companies with limited budgets, is that many of them are paid.
But, there are tools that allow you to do a keyword search without any cost and with very good results. In this post, I present 7 of them.

What is a keyword search?

Before entering fully into the presentation of the keyword tools, I would like to remind you what a keyword search (or keyword research) is.

It is a process that aims to identify relevant keywords to position the pages of your website in search engines, taking into account your business and the users you are targeting. The main goal is to find keywords that bring visitors and, therefore, improve the traffic of our website and generate conversions (records, purchases ...).

If you want to understand better what it is and what are its utilities, I recommend this post about the keyword research that we have in our blog.

7 Tools to Search for Key Keywords at No Cost

1. Google Keyword Planner

In my opinion, this is the most important free tool to make a keyword research and I recommend that you use it whenever you can.
Keyword Planner tells you how many monthly searches a given keyword has in Google, depending on the country and language you select. This way, you will be able to know if the keyword in question can bring you visits or not. Logically, it does not make any sense that, for example, you work on a keyword that has 0 monthly searches, because it is clear that if you do not care about anyone, it will not generate visits to your website.

Keyword Planner has the added advantage of being a Google tool and, therefore, is the one that provides more reliable data on the monthly searches that a keyword has in this search engine.

To use Keyword Planner you must follow the following steps:
  1. Go to Google Keyword Planner.
  2. Select "Get search volume trends and data."
  3. Write the keyword or keywords of which you want to know the volume of monthly searches they have. It is important that you try all the combinations that you can think of: synonyms, different orders, singular / plural, etc.
  4. Select in which country you want to search and click on "Get search volume" (at this point, you must select the language of your website and the country of the users you are targeting).
  5. Next, a dashboard will appear with the number of monthly searches that each one of the keywords has. In addition, you can also obtain information at the seasonality level. That is, the number of monthly searches they receive based on the month of the year.
Keyword Planner also has another very interesting functionality: it allows you to search for keyword ideas from another keyword or from a URL. This is very useful to find more keywords that are of interest to position your website.

To take advantage of this function, you have to do the following:
  1. Go to Google Keyword Planner.
  2. Select "Search for new keywords using a phrase, website or category."
  3. Write the keyword or keywords from which you want to find new ideas. You can also write a URL, for example, of your competition or a page that deals with similar topics.
  4. Select in which country and in what language you want to search, and click on "Get search volume" (at this point, you must select the language of your website and the country of the users you are targeting).
  5. Next, a dashboard with the results will appear. You will also be shown the number of monthly searches for each of these keywords.
Attention! For a few months, Keyword Planner does not provide the exact data of the monthly search volume that has a keyword, but only approximate ranges. To access all the exact information, it is necessary to have a Google Adwords campaign running.

2. Google Trends

Google Trends is another keyword tool created by Google with a very specific goal: to know what is the trend of a keyword, that is, how their searches have evolved over time.

What is this for? To see if the trend of the word is positive and if, therefore, you are interested in using it on your website or blog. Obviously, if the trend is positive, it will be advisable to do so and, if it is not, it is not.
To use it, you just have to follow these steps:
  1. Access the tool.
  2. Indicate the keyword you want information on what dates and in what country.
  3. Check the results.
With Google Trends, you can also compare the trend of several keywords. It is very useful when you have doubts when choosing both keywords with different meanings and different keywords but that mean the same thing.

To access this comparison, just follow the following steps:
  1. Access Google Trends.
  2. Search for the keyword you want to know the trend in the search engine and select in which country you want to see the trend and on what dates.
  3. Click and the results will appear.
  4. Click on "+ Compare" and add the rest of the keywords to make the comparison.
It is important to keep in mind that Google Trends only provides information about the trend of a keyword, but it does not provide information about monthly searches. Therefore, once you have identified keywords that may be relevant to your website, it is recommended that you use Keyword Planner to check if they have a remarkable volume of searches.

My recommendation is that you also do it the other way around: if you already know the volume of searches for a keyword, it is important to look at its trend to make sure it is a keyword that will be searched with the passage of time. In case it is not, it is better that you consider using another, even if you have fewer monthly searches.

3. Google Search Console

Google Search Console (formerly Webmaster Tools) will include the keywords by which users are accessing your website.

This information can give you many surprises: it is possible that you have already used some of these keywords, but it may also be the case that you see keywords that you are not using. In these cases, it is recommended that you do so because you will increase the number of visitors that access your page through that search.

To use Google Search Console it is necessary, first of all, to have it configured and have the accesses. Then, you just have to follow the following steps:
  1. Go to Google Search Console.
  2. Go to the "Analytics of the search" section.
  3. Next, you will see a list with the words by which the users find you. You can also visualize the impressions they have during a specific period. Normally, the more impressions a keyword has, the more monthly searches it has. Anyway, to confirm the information, I recommend you pass them through Keyword Planner.

4. Übersuggest

Ubersuggest is a free keyword search engine focused on finding keywords long tail from a keyword. Therefore, it is also useful to find new quality words to work on your website.

Using Übersuggest is very easy and you should only do the following:
  1. Access Übersuggest.
  2. Enter the keyword from which you want to find new long tail suggestions and select the country in which you want to find these suggestions.
  3. See the results and select those keywords that you think may be relevant to the website.
Like Google Trends, UÜbersuggest also does not provide information on the monthly searches that a keyword has. Therefore, it will not help you to confirm if the keyword can provide visits to your website.

As a consequence, once you identify new keywords related to your business, you will also have to pass it through Keyword Planner to know the volume of monthly searches they have and by Google Trends if you want to check their trend.

5. Keyword Shitter

Keyword Shitter has exactly the same functionality as Übersuggest, that is, it allows you to search for long tail keywords from the entered keyword.
Its use is also identical:
  1. Access the tool.
  2. Enter a keyword in the box.
  3. Click on "Shit Keywords" and check the results.

Remember that once you have the list of keywords, you must put it in Keyword Planner and Google Trends to know your monthly search volume and its trend.

6. Google Suggest

It is a function of Google itself that does the same as Übersuggest and Keyword Shitter.

Simply enter a keyword in the search engine so that it shows you related long tail words and what users are looking for.

7. Found

Found is a tool that allows you to find new keywords based on the combination of several words. Its main advantage is that it makes the combinations automatically and, therefore, it will save you the time of doing them manually (which could be a lot).

Imagine that you have a rental business in several cities. Using this tool, for example, you could make combinations of keywords such as Rent apartments + preposition + Cities.

To use this tool, you must follow the following steps:
  1. Access Found.
  2. Fill in the columns with the words you want to combine. You can see an example below:
Found also does not provide information on the monthly searches of a keyword or its trend, therefore, when you have the list of combinations you must also use Keyword Planner and Google Trends to have this information.

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