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Friday, 23 March 2018

Google's Investment of 300 Million Dollars to Support Traditional Media

Among the projects supported by the Mountain View firm, is the creation of a "disinformation laboratory", in partnership with the Shorenstein Institute of Harvard.
Google announced on Tuesday a series of projects aimed at combating false information on the internet and supporting credible media, with an investment of 300 million dollars in three years.

During a presentation in New York, the technological giant, strongly criticized for contributing to the spread of false news and the decline of traditional media, presented a series of projects to "strengthen reliable and quality information" and help credible media to earn paid subscribers.

These projects represent "a financial commitment for the media industry of $300 million for the next three years," according to Google's commercial operations manager, Philipp Schindler, who said that "Google's future and the future of its media partners were linked. "

Among the projects supported by the Mountain View firm, is the creation of a "disinformation laboratory", in partnership with the Shorenstein Institute of Harvard, following the initiative "CrossCheck" tested in Europe to combat misinformation during the French elections or British

It's about "trying to codify what we've learned," by "combining technical tools and editorial experience," with the idea of ​​putting it into practice during the November US elections, said Nicco Mele, director of the Shorenstein Center.

While Facebook is in the eye of the storm for allowing the Cambridge Analytica company to use data from tens of millions of users of the social network, Google wants to position itself as a credible media partner. (Also: The US refuses to put more taxes on Apple, Google and Amazon).

The search engine, often criticized for undermining the income of the press by placing its content with free access on the network, presented several projects to increase paid subscribers on news sites.

Google will reduce the subscription process to two clicks or offer sites tools to optimize their proportion of paid and free content, and thus increase the conversion rate of occasional visitors to subscribers.

These projects are developed in partnership with some 60 media outlets, including the Washington Post and the Financial Times.

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